Overview

Cornwall’s Tourism Strategy has been developed by the Tourism Task Force upon four key objectives. These are:

1: Tourism Structures

Priorities:
• Reorganisation of the public sector support structure
• Consolidation and development of a single private sector body
• Establishment of a strong private/public sector partnership

2: Marketing

Priorities:
• Focused UK marketing
• Focused Overseas marketing
• Niche marketing to identified segments
• Response and evaluation mechanisms

3: Data

Priorities:
• Establishing tourism databases
• Building a Cornwall Tourism E Portal

4: Quality

Priorities:
• Improving the public, infrastructure, product
• Improving the private sector service to customers
• Improving Tourist Information Centres
• Building business support for e-tourism developments

The Cornwall Tourism Forum and Destination Marketing Bid project has been developed to deliver the above objectives. See the project list for more details.

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Latest News

As of October 2002 the Objective One Tourism Task Force has been officially replaced by the Cornwall Tourism Forum, a sustainable public private partnership set up to achieve a step-change in Cornwall’s Tourism industry. The Forum will take on the role of developing the four key objectives identified by the Task Force in their Strategy and will be chaired initially by James Staughton, Managing Director of St Austell Brewery.

The Forum is one part of the £2,643,360 Cornwall Tourism Forum and Destination Marketing Campaign Project. The project has been made possible thanks to a £1,425,000 grant from the Objective One European Regional Development Fund (ERDF), with match funding provided by Cornwall Enterprise, Cornish District Councils, The South West of England Regional Development Agency (SWERDA) and the private sector.

Look at the ‘Projects’ list for details on this and other tourism-related projects, or click here to view the media release for further information.

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