The Knowledge Economy - Case Studies N-Z (use these sector links if your browser does not support javascript jump-menus: Business Support Digital Infrastructure Infrastructure Local Produce & Added Value Public Realm Sites and Premises The Knowledge Economy The Way to Work Tourism Training & Skills)

Neutralize
Tom Bennison is making sure the Cornwall-based company where he is employed stays at the forefront of the internet search engine world.
Tom, who graduated in media communications with psychology from the University of Gloucestershire, is working as marketing executive at Neutralize. The company, which is based at Tolvaddon Energy Park, Pool, specialises in maximising search engine potential – ie ensuring their clients appear high up in searches on the internet (such as MSN and Google).

Tom was employed at Neutralize under Unlocking Cornish Potential (UCP), a Combined Universities in Cornwall project run by Cornwall College that has received Objective One investment and places graduates with businesses.
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Providers of Telecoms Training (PTT)
A company which specialises in online e-learning for the telecommunications industry is set for a large expansion after taking advantage of Objective One support.

Expansion plans began in September 2004 when computer science graduate Ross Trewhella was taken on under the Unlocking Cornish Potential (UCP) scheme. UCP is a highly successful Combined Universities in Cornwall (CUC) project which has received Objective One investment and places graduates with businesses in the region.
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Roskilly's
A well known family run dairy business on the Lizard peninsula is expanding rapidly, supported by several strands of Objective One investment. The company received direct Objective One investment in 2004 (£166,000 of European Agricultural Guidance and Guarantee Fund with a matching amount from Defra) to build larger production and storage facilities and buy equipment. It has also received support from Objective One gateway fund Organic South West to develop products, including fudge (launched in 2005), Jersey milk (launched in April 2007) and a new organic, pro-biotic yogurt (launched September 2007).

And now Marco Spiezia has been employed as Sales and Marketing Executive under the Unlocking Cornish Potential project. Marco, who went to Mullion School and Helston College and graduated in Spanish and Management from Bangor University in Wales, is also tasked with expanding the business within Cornwall as well as ensuring core customers remain satisfied in an increasingly competitive market.
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Seasalt - Sophie Treloar
Unlocking Cornish Potential graduate Sophie Treloar has been involved in the total rebrand of a successful chain of clothing stores in a bid for the company to lead the way in environmentally and socially aware trading. Wildlife, set up by the Chadwick family, has recently had its name changed to Seasalt – after the organic clothing range it designs and sells. In 2005 Seasalt became the first clothing brand to be certified to Soil Association standards.

Since joining Seasalt Sophie has also worked with graphic designers to create the new brand image and with marketing and sales departments to ensure the successful launch of products. She was also involved with interviewing and recruiting PR employees and with selling to wholesale customers and the general public at trade shows and has become one of Seasalt’s main buyers.
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Seasalt - Sarah Hawkley
As part of the drive to become even more ethical and environmentally sustainable, Cornwall-based clothing company Seasalt has taken on Unlocking Cornish Potential graduate Sarah Hawkley as Sustainability Manager. Part of her job is to ensure Seasalt meets international environmental standards and competes for top environmental awards.

Sarah, who is originally from Bristol, graduated in Environmental Sustainability from the University of Glamorgan and then took an MSc in Environmental Conservation Management. She moved to Porthleven and carried out some freelance environmental research writing before taking the position with Seasalt.
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Sustainable Composites Ltd
A Redruth-based company has used Objective One investment to carry out research into sustainable surfboard manufacturing.

Research being carried out at Sustainable Composites Ltd could also have applications in other industries including construction.

The company is using money from the Cornwall Research Fund to develop a resin made out of castor oil instead of polyurethane. The Cornwall Research Fund was set up with Objective One European Social Fund (ESF) investment as part of the Combined Universities in Cornwall (CUC) initiative. It is one of several projects supporting knowledge exchange between businesses and CUC including research, equipment, and graduate placements.
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TRAC Services
TRAC Services Ltd were the second tenants to take office space at the Knowledge Spa Business Incubation Units. The company moved in on March 2, 2005.

The incubation units were built with the help of Objective One investment and are designed to help businesses that work in health-related sectors to develop. The units have the advantage of being adjacent to Cornwall’s largest major hospital, as well as being housed within the Knowledge Spa, which has a comprehensive medical library and students from a range of medical professions.
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WES Engineering Solutions
Local business management graduate James Gazzard, from Frogpool, is the latest success story to emerge from the Combined Universities in Cornwall’s Unlocking Cornish Potential (UCP) graduate placement scheme, after being offered a permanent position as Marketing Co-ordinator by Redruth based WES Engineering Solutions.

The company approached the UCP team looking for a graduate to take on a twelve month project researching and developing a complete marketing function to support the company’s future plans for expansion. Having graduated from the University of Wales with an admirable first class degree in Business Management, James was keen to use his skills and knowledge to find employment in his home county of Cornwall.
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