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Porthminster Hotel
One of the longest established hotels in Cornwall has benefited from Objective One investment with 2006 bookings breaking all previous records. In early 2006, the hotel unveiled the results of a £750,000 upgrade, with most of the rooms refurbished, some with spa baths, four poster or half tester beds or other luxurious features.

At the same time, the marketing was overhauled, with a new campaign targeting key customer segments, including those looking for a romantic break, developed by marketing consultancy Brand Innovation. Objective One support for the hotel refurbishment came from honey2cornwall.
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