08.08.03
£1.4 million to attract new investors to Cornwall

Cornwall is to benefit from a new £1.4 million campaign to attract high quality businesses following the approval of an Objective One bid by Cornwall Enterprise to be jointly funded by Cornwall County Council and Europe.

'In Cornwall You Can' is designed as a red carpet service to target and attract inward investment in key sectors through a co-ordinated one stop service for businesses. The service will bring together all marketing and support activity for inward investment to promote a clear and positive image of Cornwall as a place to do business. An Ambassadors' scheme to engage influential advocates for Cornwall both inside and outside Cornwall will also be established.

The new programme aims to attract 78 new high quality businesses to Cornwall, creating 780 new jobs and injecting £23.4 million into the economy over the next few years. It will also support activities towards the development of key business sectors such as creative industries, emerging technologies, ICT and other hi-tech clusters.

'In Cornwall You Can' has been developed to work in close liaison with Business Link, the South West Regional Development Agency, the Combined Universities in Cornwall and the range of other business support initiatives which are available in Cornwall. The programme will be led by Danielle Atkins who has recently been appointed as Inward Investment Manager.

Danielle previously worked as a business consultant to television production company Sprout Media. This followed a successful career at PricewaterhouseCoopers Management Consultancy as Senior Marketing Manager for Europe, the Middle East and Africa. Here she planned and implemented cross territory marketing strategy in 35 countries. She has a broad experience in marketing communications with specialist skills in e-business and internet marketing.

John Berry, Managing Director of Cornwall Enterprise said, "Over the last few years, key economic projects such as the Eden Project and the National Maritime Museum Cornwall have successfully raised the profile of Cornwall. This project now seeks to promote Cornwall as a great place to run a business and, particularly, to attract those specific businesses that provide high quality jobs and incomes.”

Nick Blandford, Business Enterprise Manager at Cornwall Enterprise said, "In the past year, Cornwall has pulled out all the stops to gain two major inward investments into the county - Tripos Receptor Research in Bude and Borders Books at St Columb. It was possible to secure these major investments by working closely with the South West Regional Development Agency, the District and County Councils, Business Link and Cornwall Enterprise. We are looking to implement this partnership approach to attract a number of key new investments to Cornwall.”

For further information on 'In Cornwall You Can', contact:
Nick Blandford, Cornwall Enterprise on 01872 322846
Email: nick.blandford@cornwallenterprise.co.uk

For press information contact:
Kate Davies, Cornwall Enterprise on 01872 322931
Email: kate.davies@cornwallenterprise.co.uk

Editor's notes:

Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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