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08.10.03
Objective One enables Carley's to
open new organic food production facility in Truro
A Cornish organic food manufacturer can now look forward
to a healthy and productive future after Carleen Kelemen,
Objective One Programme Director, gave the following speech
to declare a new organic food processing facility in Truro
officially open.
"Cornwall is buzzing: Eden; Ryanair; National Maritime
Museum; Tate in St Ives; a unique building, the Hub, of our
Combined Universities in Cornwall marking the skyline at Penryn;
the pioneering actnow project leading the way for the UK in
the engagement of business with new IT infrastructure; and
now Alex bringing Cornwall yet again to the attention of the
nation and in a way that celebrates that special uniqueness
in being 'of Cornwall’.
"Today marks a special day for Carley's Organics. This
facility will enable Carley's to take advantage of the increasing
market opportunities available to Cornish food producers at
this time. Businesses need to move up a gear think
quality, consistency and investment in increasing production
capacity to meeting growing customer demand and expectations.
"The Cornish food economy is worth around £1 billion
per annum and provides 12,500 jobs. Many of these businesses
have developed in traditional markets and have limited scope
for development and growth. The emerging Cornish brand is
inspiring greater consumer awareness and confidence in the
quality and assurance of our locally produced foods. The spend
per head for tourists is increasing, more visitors are coming
in the shoulder months and local people are thinking more
about the nature of their food and where and how it is produced.
And it makes sense - studies have shown that every pound spent
on local produce creates £25.
"If local businesses use local people, local people use
local businesses.
John, Shirley and Kevin congratulations on the opening
of your new facility and may I wish you the very best
in maximising the new business opportunities for a healthy
and successful future for Carley's Organics.”
Objective One has provided almost £58,000 of investment
towards a £232,000 project to allow Carley's of Cornwall
to dramatically increase their production output and expand
their product ranges in order to meet market demand.
Carley's have had their own shop in St Austell Street, Truro
for the past 29 years, baking fresh bread and cakes as well
as their own range of pasta sauces, chutneys and preserves
from a small kitchen and bakery on the premises.
With the renaissance in Cornish tourism in recent years,
Carley's has forged agreements with local tourist attractions,
producing co-branded bottled and jarred products for the Eden
project, The Lost Gardens of Heligan and the National Maritime
Museum Cornwall.
Now producing a range of products for sale in a number of
outlets in Cornwall and the Isles and Scilly and countrywide,
the increasing demand for their products and their desire
to improve their ranges encouraged Carley's to make the leap
to larger scale production.
After five months of refurbishment work to prepare their
new premises, Carley's moved their new facility, just a stone's
throw away from their shop in Truro, to an industrial unit
off Malpas Road in May. In the months that have followed five
new jobs have already been created, with more positions planned
over the next two years as production increases.
Now equipped with approximately 2,500 sq ft of floor space,
Carley's has already started to produce quarter tonne batches
of products, whereas previously the batch sizes produced were
limited to the size of three large saucepans!
With the increase in production capacity, Cornish organic
farmers are also set to see the benefits of Carley's becoming
a larger food processor. In 2000 Carley's initiated the setting
up and development of the Cornwall Organic Partnership, a
co-operative between themselves and organic farmers and growers
in Cornwall. This partnership gives growers a good return
for their crops and an outlet for physically imperfect items,
which would be rejected by large retailers, but can be used
in many of the processed products made by Carley's.
Company director Kevin Gray-Roberts said: "The Objective
One investment has enabled us to finish our new facility in
a much shorter time frame and to a higher quality than would
otherwise have been possible. This has helped us to approach
bigger markets sooner and for the first time we have the capacity
and the premises quality to enable us to look at supplying
the retail multiples. Business is already booming at our new
facility and we are finally able to provide our clients with
the quantities of products they want. I'm also delighted that
we've now got the opportunity to put out creative hats on
and cook up exciting new additions to our ranges of pasta
and cooking sauces, pestos, seed spreads, nut butters and
chutneys, which initial indications show are being very well
received.”
Carleen Kelemen, Director of the Objective One Partnership
said: "I am delighted to be here at the official opening
of this new facility. Developing the markets for Cornish produce
and enhancing Cornwall's reputation as a provider of high
quality food is a developing success story under Objective
One. Investment in this new facility for processing high quality
organic locally sourced food not only supports the local economy
but also helps processors and producers to maximise new market
opportunities.”
The £231,909 project has been part funded with £57,977
from the Objective One European Agricultural Guidance and
Guarantee Fund, (EAGGF) which has been equally match funded
by DEFRA with the remaining money coming from the private
sector.

Editor's notes:
European Agricultural
Guidance and Guarantee Fund (EAGGF)
EAGGF is one of the four funds that make up
the Objective One Programme for Cornwall and the Isles of
Scilly, which is making £314 million available to support
the local economy between 2000 and 2006.
EAGGF aims to:
|
Help preserve the link between diversified farming
and the land |
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Improve and support the competitiveness of agriculture
as a key activity in rural areas |
|
Ensure the diversification of the economy in rural
areas |
|
Help to keep thriving communities in rural areas |
|
Preserve and improve the environment, the landscape
and the rural heritage |
For further information contact:
Kevin Gray-Roberts or John Carley
Carley's of Cornwall
01872 277686 or 01872 27009

Jason Clark
Communications Adviser
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
objectiveone@cornwall.gov.uk
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