15.01.04
Cornwall highlighted at London Boat Show

The rich marine heritage, history and culture of Cornwall are being highlighted at The London Boat Show this week thanks to Cornwall Marine Network and King Harry's Cornwall.

The two organisations have joined forces to promote the Duchy with the aim of encouraging more people to venture down to Cornwall and the Isles of Scilly either by boat or for a boating-based holiday.

King Harry's Cornwall (KHC) is a comprehensive guide to all the best ingredients needed to plan and book a holiday in an area stretching from Eden down to the National Maritime Museum Cornwall including the Roseland peninsula. The collection of 64 partners give the visitor informed choices of places to stay, things to do, fabulous places to eat and a wealth of must-see attractions.

Having received investment from Objective One, King Harry's Cornwall has introduced a variety of methods to promote Cornwall and the Isles of Scilly in the Autumn, Winter and Spring – including most notably recent attendances at the BBC Good Food Show, Royal England Show and Southampton Boat Show as an exhibitor. Now in its second year, the project has seen impressive results, having distributed over 12,000 brochures and generated over 2 million hits on its website.

Cornwall Marine Network (CMN) was formed in 2002 by a voluntary steering group of 12 member businesses and aims to enhance the overall prosperity of marine sector companies in Cornwall and the Isles of Scilly. Now with 110 member companies ranging in size from builders of super yachts down to pump manufacturers, the initiative is currently seeking EU Objective One investment for a three year programme of marketing and training events.

Marketing manager for King Harry's Cornwall, Andy Phillips, said: "This is a prime example of where completely different sectors of the Cornish industry have joined forces with great success. During the first few days of this 10-day show, we have been astounded by the sheer amount of interest in Cornwall as a whole and I would personally like to thank Cornwall Enterprise for their help in organising the amalgamation.

"During the past week at the boat show, we have talked to hundreds of people all of which commented on how they love coming to Cornwall and the Isles of Scilly. By enhancing their visit with boat trips, whether it be on a rib to spot dolphins or hiring a yacht for a trip to a secluded cove, we entice visitors back year after year. We live in one of the most beautiful counties in England, so to have the opportunity to shout about it at shows such as this, is great.”

Marketing director of Cornwall Marine Network, Tim Light added: "CMN is fast becoming the voice of the county's marine sector. We plan to capitalise on Cornwall's strong brand by having a presence at trade shows across Europe and by providing help to CMN members to increase their business reach. We are very encouraged by the reception CMN has had at the boat show and once we gain funding we look forward to delivering increased awareness for our members.”

For more information on King Harry's Cornwall call 01872 863132 or log onto the website www.kingharryscornwall.co.uk; and for the Cornwall Marine Network call 01326 377648 or check out www.cornwallmarine.net.

Editor's notes:

For more information please contact:

Antonia Pickup
Community Regeneration Officer
01209 614065

Jason Clark
Communications Adviser
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
objectiveone@cornwall.gov.uk

back to top