14.12.04
Cash double up for North Cornwall
as North Cornwall Tourism Recovery bid gets the go ahead
Tourism businesses in North Cornwall, and in particular Boscastle,
Tintagel and Crackington Haven are set to benefit from radically
increased publicity and marketing in 2005 thanks to a nearly
£100,000 investment from Objective One.
The investment has been matched with North Cornwall District
Council's existing budgets and will in effect double the amount
of promotion North Cornwall will receive in the vital spring
holiday promotion months. The money will also enable a series
of measures which will keep the District and the businesses
within it in front of potential visitors when they are choosing
holidays throughout 2005 and into 2006.
North Cornwall has an enviable record in tourism marketing
and in producing high quality publications which generate
business for the area. In 2003 the North Cornwall Guide generated
over 17,000 holidays worth over £20 million pounds to
the local economy. Using and enhancing these tried and tested
techniques is the basis of the bid with some extra and innovative
measures to help the more severely affected areas such as
Boscastle, Tintagel and Crackington Haven.
These include:
|
Doubling the promotion of the new north Cornwall Holiday
Guide, visit North Cornwall. |
|
Extra resources for tourism public relations particularly
for journalist visits and ongoing press released as the flood
affected areas recover. |
|
A revamped website and website marketing linked to
Visit Britain's national and international marketing. |
|
Attendance at national travel exhibitions promoting
North Cornwall to new visitors and markets. |
|
Training opportunities to raise customer service levels
and quality. |
|
Assistance to achieve national quality gradings for
accommodation and other sectors. |
The investment has been approved in record time after very
close co-operation between North Cornwall District Council
and Government office of the South West. North Cornwall District
Council's Tourism Officer Steve Kessell is jubilant that North
Cornwall's problems have been recognised and the extra investment
has been awarded: "It's great news for North Cornwall
that we will have extra funds to promote the District and
the quality graded businesses within it. It is also great
news for the businesses in the most severely affected areas
such as Boscastle Tintagel and Crackington Haven. Work has
already begun to involve the local businesses in these activities
and we will make sure that everything we do takes into account
their needs. I am particularly pleased that in our discussions
so far everything in the bid mirrors the local businesses
requirements."
Councillor Neil Burden is Chair of NCDC's Regeneration Committee: "This is a much needed boost for tourism businesses in
North Cornwall after the devastating floods. The extra funding
will help us to spread the word that North Cornwall is open
for business as usual and can offer high quality holidays
in our beautiful environment."
Editor's notes:
Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439
cmorgan@cornwall.gov.uk
 back to top
|
