15.04.05
New Soap Range Set to Create Lather Thanks to Major Funding

Sheryl Young displays her range of Seboni projects

It won't be just guests at Sheryl Young's Cornwall hotel that are feeling pampered with her exquisite luxury soap. Thanks to a major investment from Truro based Finance Cornwall she is set to create a lather with a whole new range of unique aromatherapy products aimed at the retail market.

Until now Seboni toiletries have only been available at Sheryl's hotel, The Lugger in Portloe. But their overwhelming popularity among visitors has inspired her to create an exciting series of shower gels, shampoos and soaps called Seboni Cornish Spa Essentials.

Finance Cornwall's £50,000 investment is certain to ensure the products made from only natural ingredients reach a wider market. The funding package forms part of a larger investment towards an expansion programme which will see Seboni toiletries increase in size to suit the retail sector. Bottle sizes will increase from 60ml to 250ml.

Sheryl said: "We're creating a serious luxury brand of toiletries which are made from natural ingredients. We initially went into making soap after we were unable to find a suitable product for our hotel guests. But it has been such a success that we know there is a demand for a wider range of products which we're sure will find a niche in the retail market." She added: "All of this has been made possible by Finance Cornwall, they're really helping me to grow the business. They have been terrific."

Sheryl was inspired to create her own toiletries after a search for the right product for her guests proved fruitless. Taking its name from the Cornish word for soap, the Seboni range is crafted from unique blends of essential oils reminiscent of the natural scents and essences of the Cornish coast. The Seboni range has been created in house by Sheryl with products being outsourced to a full-time aromatherapy goods manufacturer.

Finance Cornwall chief executive Robin Teverson said he was delighted to have been able to assist Sheryl in her flourishing business venture. "Seboni is an exciting range of products which we look forward to seeing in the shops around Cornwall. I'm sure they are going to prove a big hit with shoppers. And it's great to see a small business making an authentic product using local natural ingredients. Sheryl has been a great customer and we wish her every success with Seboni."

For further information contact Laura Tregonning at Deborah Clark & Associates Ltd on 01872 276276, or Sheryl at Seboni Cornish Spa Essentials on 01872 530813, or www.seboni.com.

Finance Cornwall is an Objective One Gateway Fund with investment of £9 million from the European Regional Development Fund.

Editor's notes:

Finance Cornwall background

Finance Cornwall is a £20 million investment fund backed by £9 million from the Objective One European Regional Development Fund.

Finance Cornwall's funds are administered by Finance Cornwall Fund Managers Limited, which is authorised and regulated by the Financial Services Authority.

For more information contact

Laura Tregonning
Deborah Clark & Associates
01872 276276

Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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