22.02.06
Top business writing agency offers apprentice bursary for University College Falmouth students

Some lucky students on the postgraduate Professional Writing course at University College Falmouth are working with one of the top business writing agencies in the UK. This opportunity came with a £2000 bursary for one student to help towards the cost of their studies.

London-based agency The Writer, which is sponsoring the bursary, brings together some of the UK's most creative copywriting talent. The agency has been involved with the Professional Writing team at University College Falmouth for the past three years, advising them on how best to integrate industry requirements into the MA curriculum and contributing visiting speakers at the forefront of their profession.

To win the bursary, the students had to demonstrate their creative skills by transforming a piece of bland, predictable writing into something clear, concise and engaging.

£2000 bursary winner Angus Mitchell was one of the students who secured a placement with The Writer during the Christmas period, receiving on-the-job experience of the business writing industry. Angus will be returning for two more weeks' placement with The Writer during the Easter break.

"The Writer placement has given me a valuable understanding of business writing practice and an insight into how the business writing industry operates," says Angus. "I have been able to transfer the work done so far for The Writer to my portfolio of college work. I look forward to working with The Writer again in March where I can continue to learn techniques and skills from the best in the industry to apply to my course studies and career."

"We're absolutely delighted that some of our students have been offered this opportunity," adds Professional Writing course leader, Christina Bunce. "The bursary itself is very generous, but even more valuable is the chance to gain in-depth experience with an agency that's right at the top of its game. As a course, we aim to give our students a real understanding of the latest developments in the media industry, together with the practical skills that will enable them to succeed as writers within it. We couldn't hope to find a better partner than The Writer to help us do this."

Neil Taylor, creative director at The Writer, says: "The writing industry is quite young, so it's a good time to be doing whatever we can to spot the best young talent around. And, from the work we've done in the past with University College Falmouth, we know that it's a good place to be looking. We've worked successfully with Professional Writing students in the past, and have been impressed by their skills and the way they've risen to the challenge of dealing with demanding real-world projects."

For further information please contact Jilly Easterby, public relations officer at University College Falmouth on 01326 211077, or email: jilly.easterby@falmouth.ac.uk.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in the CUC, both Phase 1 and Phase 2 through the European Regional Development Fund (ERDF).

Editor's notes:

The PgDip/MA in Professional Writing at University College Falmouth is a one-year course that prepares students to participate as writers in today's demanding media industries. As well as Writing Creatively for Business, students can choose between a range of units including Fiction, Feature Writing and TV Scriptwriting, all of which are taught by successful practising writers. Work by Professional Writing students can be seen on the online magazine they run at www.bloc-online.com.

The Writer is the centre for writing in business. It has a network of over 2,000 specialist writers, from ad copywriters and speechwriters to brand namers, report writers and journalists. The Writer also runs training to help people write more creatively and effectively at work, and helps organisations tell their stories through the media. Its website is at www.thewriter.co.uk.

For further information about the Postgraduate Diploma in Professional Writing at University College Falmouth, please contact Admissions on 01326 211077 or email admissions@falmouth.ac.uk.

Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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