15.03.06
Wildlife launches its own organic clothing brand: Seasalt

Seasalt organic cottons are grown without the use of chemical pesticides, and all subsequent processes such as ginning, washing, dying - even warehousing - have been assessed.

Seasalt is the first fashion brand to have clothing certified to Soil Association standards - something Wildlife is really proud of. Almost a quarter of all insecticides used globally are sprayed on cotton crops. And an amazing 17 teaspoons of fertiliser go into each conventional T-shirt alone! This is bad news for land, sea, rivers and people. By choosing to wear clothing that has been certified by the Soil Association you can be confident that you are being fair to the environment.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in Business Link through the European Regional Development Fund (ERDF) and the European Agricultural Guidance and Guarantee Fund (EAGGF). Wildlife has received investment through a Business Link Objective One gateway fund.

Editor's notes:

Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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