28.07.06
Falmouth's graphic designers win D&AD Global Student Awards

Two recent BA(Hons) Graphic Design graduates from University College Falmouth have added yet more major awards to the spectacular tally already won by students from the course during this academic year. Matthew Jakeway and Sarah Whitehouse have won first and second prizes in two different categories of the D&AD Global Student Awards.

Matthew Jakeway won first prize in the Advertising Category for his direct mail campaign to persuade people to leave money to the NSPCC in their wills, which earned him a Yellow Pencil and £1,000, whilst Sarah Whitehouse won second prize in the Graphic Design Category for creating a set of promotional bags for visitors to a luxury packaging exhibition for paper merchant, Arjowiggins.

A third graduate, Andy Kidd, received a commendation for creating a range of lunchboxes for Asda that considered both structure and graphics, and a prize of £250.

D&AD is an educational charity. Its purpose is to set creative standards, educate, inspire and promote good design and advertising. The D&AD Global Student Awards highlight the best emerging design and advertising talent from hundreds of international colleges and universities. Entrants are asked to respond to a number of briefs that are based on current 'live' industry issues. These are written and judged by the world's foremost designers, advertising creatives and business professionals and to win a first prize, the winning work in each category must be bang on brief, brilliantly crafted, deftly executed, and show that special spark of creative thinking.

Second prizes are awarded to entries which are excellent in terms of either creative originality or craftsmanship. Garrick Hamm, D&AD Education Chairman, said: "The work was very impressive this year. The increased number of international entries and the overall quality of execution, accompanied by great ideas has made for a very impressive body of work all round. Winning a D&AD Student Yellow Pencil and being featured in the D&AD Student Annual is the most effective way for students to stand out from the crowd and make an impression on the creative sector."

"Naturally, we are delighted," said Course Leader, Jon Unwin. "The D&AD Awards are regarded by the industry as the leading showcase for the brightest young talent and we are very proud of these students' achievements in a highly competitive arena."

BA(Hons) Graphic Design at University College Falmouth was recently hailed 'a benchmark for others to follow' by external verifiers. For further information about the course, please contact Admissions on 01326 213784, email admissions@falmouth.ac.uk or visit www.falmouth.ac.uk/graphicdesign.

University College Falmouth is a founding partner in the Combined Universities in Cornwall (CUC), a unique initiative to promote regional economic regeneration through higher education. The CUC is funded mainly by the European Union (Objective One), the South West Regional Development Agency, and the Higher Education Funding Council for England, with support from Cornwall County Council.

For further information please contact Jilly Easterby at University College Falmouth on 01326 2110777 or email jilly.easterby@falmouth.ac.uk.

The Objective One Programme for Cornwall and the Isles of Scilly has in the Combined Universities in Cornwall (CUC) project, both Phase 1 and Phase 2 through the European Regional Development Fund (ERDF) and the European Social Fund (ESF). University College Falmouth is a partner in the CUC.

Editor's notes:

University College Falmouth is internationally known for its undergraduate and postgraduate courses in art, design and media. In March 2004, its standing and quality were recognised when the Privy Council granted the College the power to award its own taught degrees.

University College Falmouth is a founding partner in the Combined Universities in Cornwall initiative, which is funded mainly by the European Union (Objective One), the South West Regional Development Agency, and the Higher Education Funding Council for England, with support from Cornwall County Council.

BA(Hons) Graphic Design at University College Falmouth is a recipient of the highest award that the Institution of Typographic Designers can bestow – the ISTD Peter Stone Prize – because of the major contribution the course has made to graphic design education.

Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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