26.09.06
MA Television Production students shoot and surf for Extreme Sports Channel

Students on University College Falmouth's critically acclaimed MA in Television Production have written, shot and edited a TV commercial to promote Big Wednesday Surf on the Extreme Sports Channel.

Falmouth-based Big Wednesday Surf is one of the UK's leading surf retailers, offering its customers the latest clothing brands, top of the range surfboards, wetsuits and specialist equipment.

MA Television Production student, Leighton Spence, devised, wrote and storyboarded a narrative for a humorous advertisement involving a group of rubber clad young people, heavily laden with surfing equipment, descending onto a Cornish beach only to find a mill pond instead of clean breaking waves. On the day of the shoot, Leighton was joined by a cohort of MA Television Production students – cameraman Nick Pykett, Sound Operative Andrew Cullen, and Lighting Operative Sarah Mahoney.

"The entire advertisement was shot in just one day which is testament to the skill and efficiency of the production team," said Leighton.

MA Television Production student, Ben Young, handled the post-production side of the film, adding special effects to enhance some of the beach scenes. The commercial is now a regular on the Extreme Sports Channel.

"From the outset, the students have been diligent, professional and extremely enthusiastic about the project," commented Big Wednesday Surf Marketing Manager, Mike Reed. "Although we were confident of a high standard of work from University College Falmouth, the students have more than exceeded our expectations," he added. "We have seen fantastic results so far and look forward to building on our successful collaboration with the College in the future."

"I am extremely pleased with the success of this project," added University College Falmouth's 2D Design Business Fellow, Jono Wardle. "The students from MA Television Production worked as an efficient and professional production unit, utilising all the skills and experience the course equips them with to create an advertisement for one of the top surfing retailers in the country," he explained. "The film they created will be watched by millions on the Extreme Sports Channel – now that's what I call getting noticed!"

University College Falmouth is a founding partner in the Combined Universities in Cornwall (CUC), a unique initiative to promote regional economic regeneration through higher education. The CUC is funded mainly by the European Union (Objective One), the South West Regional Development Agency, and the Higher Education Funding Council for England, with support from Cornwall County Council.

Through the College's Creative Enterprise Cornwall project, which is part-funded by the European Social Fund, eligible students can receive a fees discount of up to £1000 on postgraduate study at University College Falmouth.

For further information, visit www.falmouth.ac.uk/cec. For further information about University College Falmouth's PgDip/MA in Television Production, please visit www.falmouth.ac.uk/televisionproduction, email admissions@falmouth.ac.uk or contact Admissions on 01326 214375. If you have a project that the College may be interested in, please email business@falmouth.ac.uk.

For further information please contact Jillie Easterby, Public Relations Manager, University College Falmouth on 01326 213792 or email: jillie.easterby@falmouth.ac.uk.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in the Combined Universities in Cornwall's Creative Enterprise Cornwall scheme through the European Social Fund (ESF). The Programme has invested in the Combined Universities in Cornwall (CUC) project, both Phase 1 and Phase 2 through the European Regional Development Fund (ERDF) and the European Social Fund (ESF) University College Falmouth is a partner in the CUC.

Editor's notes:

Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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