29.11.06
Fitness masterclass

A fitness guru who works with professional footballers, rugby players and top class bodybuilders is giving a special diet and fitness masterclass in Bodmin.

The free, one-hour event starts at 5.30pm on Friday 8th of December, at Mike Munds Fitness Studio, Church Square Mews. The talk, in association with Jason Henderson of Elixir Health Foods, will be given by expert Simon Jurkiw from Maxi Muscle. He will deliver an informative talk on the benefits of protein and the importance of diet in an athlete's training regime.

Simon has previously worked with several British body building champions and rugby heroes such as Ronan O' Gara, not to mention the golden boot boy of Wales, Gavin Henson. As well as working with specific individuals, Simon also works with teams, including most currently, Queens Park Rangers and Coventry City. He is also a regular guest speaker at universities and academic institutions and is himself a BNBF novice body builder winner.

The event has been is being promoted by Jo Lake, who joined Mike Munds as marketing manager under the Unlocking Cornish Potential (UCP) scheme. UCP is a highly successful Combined Universities in Cornwall initiative, run by Cornwall College, which has received Objective One investment.

Jo, who was born in Cornwall, graduated in English Literature and Media Communications, carrying out her BA studies at the University of Gloucestershire and MA (post-modern fiction) at University Wales Aberystwyth.

She said: "Cornwall is a magical place to live and work and even on the bleakest of days I don't think there is anywhere else I'd rather be. My family has lived here for centuries and I think it's valuable to give something back to the community, and county, through working here."

In the six months she has been on the UCP placement Jo has increased gym membership and interest in the gym and forged relationships with multinational companies such as Technogym, resulting in the high profile Cardio Wave launch which raised money for sport relief through the longest day (got people to run one mile on treadmill and kept it going from sunrise to sunset). She has also raised money for Asda's 'tickled pink' campaign, raised levels of communication with gym members, started an in-house monthly challenge, and generally raised awareness of the studio within the local area.

"After Christmas I will be working to introduce a new membership structure to enable more of the local community to use the facility and I will be introducing a new nutrition range to the gym that will be incorporated into member's workout schedules."

Mike Munds said: "Jo has been a great asset to the team since starting in June and I am looking forward to continuing working with her in the future. The programme is well run and the support from UCP is fantastic.

"I would urge everyone to come along on the 8th of December no matter what their nutritional or sporting requirements might be; I'm sure that there will be something for everyone. It's not often that we have visiting speakers and this is a great opportunity for local sports clubs and individuals to find out how to be the best they can be, by fuelling their bodies in the right way."

Louise Oldham, UCP Project Officer added: "One benefit of the programme is the mentor support, matching Jo with an experienced marketing consultant has allowed Jo to secure a career outside of her degree discipline."

For more information please call the studio on 01208 269048 or visit the Maxi Muscle website at www.maximuscle.co.uk.

For further information please contact Clare Morgan, Media Relations Manager for the Objective One Partnership Office on 01872 223439 or email cmorgan@cornwall.gov.uk.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in the Combined Universities in Cornwall (CUC) project, both Phase 1 and Phase 2, through the European Regional Development Fund (ERDF) and the European Social Fund (ESF) and in the Combined Universities in Cornwall project's Unlocking Cornish Potential Scheme through the European Social Fund (ESF).

Editor's notes:

The Unlocking Cornish Potential (UCP) programme places graduates with small and medium sized businesses in Cornwall and can last for up to 12 months. Investment in UCP through Objective One means that participating businesses receive 30% of the cost of taking on their graduate for the duration of the project. Graduates and their employers also receive support from an independent mentor, 71% of previous UCP graduates have been offered a permanent position with their host company at the end of the project. UCP was the first project launched by the Combined Universities in Cornwall (CUC) initiative to offer direct business support. It is managed by Cornwall College. To date 180 graduates have been placed with businesses.

Mike Munds has been operating his Bodmin based fitness studio for the last six years. He serves a wide sector of the leisure market in the nearby catchment area from people who train specifically for a sport such as rugby or golf, to people who want to lose weight, people with medical conditions, OAP's, those who come to socialise and others who just come to keep fit. Working with local people, Mike Munds Fitness Studio aims to put something back into the community enabling the business to be sustainable and worthwhile.

Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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